Global digital asset leader HashKey Capital and Web3 news portal Decrypt have announced the formation of Layer East Media , a groundbreaking alliance aimed at uniting the most influential Web3 media in the Asia Pacific (APAC) region. This initiative will be officially launched with a Memorandum of Understanding (MOU) signing ceremony on November 10, 2024, during Thailand Blockchain Week .
Key findings
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Formation of Layer East Media : An alliance of leading Web3 media in APAC.
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Diverse membership : Includes prominent media from Japan, Korea, Vietnam, Thailand, Indonesia and China.
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Focus on Western Projects : Aims to help Western Web3 projects navigate the unique cultural and business landscapes of APAC.
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Core Principles : Emphasizes transparency, empowerment of innovators and collaboration.
Layer East Media’s council is comprised of members from various leading blockchain media platforms, including:
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Europa & USA: Decrypt
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Japan: Crypto Times, Coinpost
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Korea: CoinNess, Tokenpost
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Vietnam: Coin68
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Thailand: Cryptomind Group, Bitcoin Addict
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Indonesia : Coinvestasi
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China: PANews, Foresight News, Blockbeats, Odaily, Techflow, Chaincatcher, Blocktempo, Wu Blockchain
This alliance aims to help Western Web3 projects successfully enter and thrive in the APAC region, which is characterized by significant cultural and market differences. By providing localized communication strategies and market training, Layer East Media aims to facilitate better interaction with local users.
Mission and Vision
Layer East Media serves as a key information exchange platform for Web3 media, innovative brands, investors and policymakers. The alliance's mission is to:
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Increase transparency : Provide reliable and accurate reporting in the Web3 space.
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Empower innovators and investors : provide insights and expertise to support informed decisions.
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Promote collaboration : connect media and Web3 projects to drive innovation and user engagement.
The founding members of Layer East Media were selected for their commitment to journalistic integrity and their ability to deliver accurate, timely news reporting from diverse perspectives.
Benefits for members and Web3 projects
Layer East Media members will enjoy numerous benefits including:
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Access to exclusive content and interviews.
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Industry knowledge and joint initiatives.
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Opportunities to expand readership and customer base in several Asian markets.
Web3 companies will also receive direct media access through the alliance, increasing their reach within the fast-growing digital wealth community in APAC. This collaboration is expected to drive innovation and facilitate connections to key markets.
Future outlook
Layer East Media has a development roadmap with the goal of participating in major crypto, Web3 and Fintech events starting in 2025. The alliance is open to all eligible media in the APAC region that share their vision and encourages further collaboration and growth in the Web3 space.
The launch of Layer East Media marks a significant milestone in reshaping the role of media in the Web3 era and positions itself as a leader in promoting collaboration and transparency in the Asia Pacific region.