Global digital asset leader HashKey Capital and Web3 news outlet Decrypt have announced the formation of Layer East Media, a groundbreaking alliance aimed at uniting the most influential Web3 media outlets across the Asia-Pacific (APAC) region. This initiative is set to officially launch with a Memorandum of Understanding (MOU) signing ceremony on November 10, 2024, during Thailand Blockchain Week.
Key Takeaways
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Formation of Layer East Media: An alliance of leading Web3 media outlets in APAC.
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Diverse Membership: Includes prominent media from Japan, Korea, Vietnam, Thailand, Indonesia, and China.
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Focus on Western Projects: Aims to assist Western Web3 projects in navigating the unique cultural and business landscapes of APAC.
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Core Principles: Emphasizes transparency, empowerment of innovators, and collaboration.
The Layer East Media council comprises members from various leading blockchain media platforms, including:
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Europe & US: Decrypt
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Japan: Crypto Times, Coinpost
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Korea: CoinNess, Tokenpost
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Vietnam: Coin68
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Thailand: Cryptomind Group, Bitcoin Addict
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Indonesia: Coinvestasi
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China: PANews, Foresight News, Blockbeats, Odaily, Techflow, Chaincatcher, Blocktempo, Wu Blockchain
This alliance is designed to help Western Web3 projects successfully enter and thrive in the APAC region, which is characterized by significant cultural and market differences. By providing localized communication strategies and market education, Layer East Media aims to facilitate better engagement with local users.
Mission and Vision
Layer East Media serves as a vital information exchange platform for Web3 media, innovative brands, investors, and policymakers. The alliance's mission is to:
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Enhance Transparency: Deliver reliable and accurate reporting in the Web3 space.
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Empower Innovators and Investors: Provide insights and expertise to support informed decision-making.
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Foster Collaboration: Connect media outlets and Web3 projects to drive innovation and user engagement.
The founding members of Layer East Media were selected based on their commitment to journalistic integrity and their ability to provide accurate, real-time news coverage from diverse perspectives.
Benefits for Members and Web3 Projects
Members of Layer East Media will enjoy numerous benefits, including:
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Access to exclusive content and interviews.
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Industry insights and collaborative initiatives.
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Opportunities to expand readership and client bases across multiple Asian markets.
Web3 companies will also gain direct media access through the alliance, enhancing their reach within the rapidly growing digital asset community in APAC. This collaboration is expected to drive innovation and facilitate connections with key markets.
Future Outlook
Layer East Media has a roadmap for development, with plans to participate in major crypto, Web3, and fintech events starting in 2025. The alliance is open to all eligible media outlets in the APAC region that share its vision, encouraging further collaboration and growth within the Web3 space.
The launch of Layer East Media marks a significant milestone in reshaping the role of media in the Web3 era, positioning itself as a leader in fostering collaboration and transparency across the Asia-Pacific region.