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Merchants in Cannes, France, are preparing to embrace cryptocurrency payments by the summer of 2025. This initiative aims to modernize the city's commercial payment ecosystem and attract high-income clientele, particularly during the renowned Cannes Film Festival.
Key Takeaways
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Cannes aims for 90% adoption of crypto payments among local merchants.
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The initiative is led by Artem Shaginyan of Lunu Pay, a Web3 payment company.
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Mayor David Lisnard has initiated training sessions for local business owners.
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This move reflects a broader trend of cryptocurrency adoption by cities worldwide.
The Push for Cryptocurrency Adoption
Cannes, known for its cultural significance and luxury tourism, is taking significant steps to integrate cryptocurrency into its economy. According to Artem Shaginyan, founder and head of strategy at Lunu Pay, the municipal government is targeting a 90% adoption rate among local merchants. This ambitious goal is part of a broader strategy to modernize payment systems and enhance the shopping experience for visitors.
Shaginyan emphasized the importance of this initiative, stating, "This is a big signal. When a city like Cannes, known globally for culture and commerce, starts integrating crypto at scale, it shows that Web3 payments aren’t just a niche thing anymore. It’s about proving that crypto can work in everyday settings, not just online or in theory."
Training for Local Businesses
In February 2025, Mayor David Lisnard announced a series of training sessions aimed at educating local business owners and professionals about cryptocurrency payment integration. These sessions are designed to facilitate the transition to digital currencies and ensure that merchants are well-equipped to handle crypto transactions.
Global Trends in Cryptocurrency Adoption
Cannes is not alone in its efforts to adopt cryptocurrency. Cities around the world are increasingly recognizing the potential of digital currencies to modernize their economies. Here are some notable examples:
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Lugano, Switzerland: In December 2023, Lugano began accepting Bitcoin and stablecoin payments for taxes and municipal fees, aiming to become a global crypto hub.
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Colorado, USA: Governor Jared Polis directed the state's Department of Revenue to accept crypto tax payments starting in September 2022.
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Vancouver, Canada: In December 2024, Vancouver passed a motion to explore integrating Bitcoin into its financial system, aiming to become a “Bitcoin-friendly city.”
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Panama City: In April 2025, Panama City announced that taxes and municipal fees could be paid in various cryptocurrencies, including Bitcoin and Ether, to modernize the city and attract investment.
Sources
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Most shops in Cannes to accept crypto by summer this year — Web3 exec, Cointelegraph.
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Most shops in Cannes to accept crypto by summer this year — Web3 exec — TradingView News, TradingView.
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