The San Antonio Spurs have announced a multi-year jersey patch sponsorship with Ledger, a French digital asset security firm. This landmark deal marks Ledger's first NBA jersey sponsorship and signifies a resurgence in crypto-related sports partnerships. The collaboration highlights the Spurs' deep international ties, particularly with France, and aims to educate global youth on digital asset security.
Spurs Forge Historic French Connection
The partnership with Paris-based Ledger is a significant milestone for the San Antonio Spurs, making Ledger the first French sponsor in the franchise's history. This move further solidifies the Spurs' long-standing connection to France, cultivated through players like Tony Parker, Boris Diaw, and current star Victor Wembanyama. The team's recent games in Paris underscore its global appeal and strong French following.
Debut and Community Initiatives
The new Ledger-branded jerseys will debut at the 2025 NBA Draft and will also be worn during Summer League play, starting July 5. The patch will extend to the Austin Spurs, the team's G League affiliate. Beyond branding, the partnership includes robust community initiatives:
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Play Paris Initiative: Ledger will support the Spurs' multi-year plan to renovate outdoor basketball courts in France.
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Spurs Tech & Basketball Camp: Ledger will be the presenting partner for this camp, which combines sports with STEM education for children aged 10-14.
A Revival in Crypto Sports Partnerships
This multi-year deal signals a renewed interest in sports sponsorships from crypto companies, following a rally in virtual currency prices. Ledger, founded in 2014, specializes in securing digital assets and currently safeguards over 20% of the world's cryptocurrency. According to Ledger CEO Pascal Gauthier, the partnership aims to connect with the next generation of "sovereign individuals" and deepen Ledger's ties with American consumers.
Key Takeaways
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The San Antonio Spurs secured a multi-year jersey patch sponsorship with French digital asset security firm, Ledger.
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This marks Ledger's first NBA jersey sponsorship and the first French sponsor in Spurs history.
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The partnership reinforces the Spurs' strong international ties, particularly with France.
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New Ledger-branded jerseys will debut at the 2025 NBA Draft and during Summer League play.
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The collaboration includes community initiatives such as supporting the Play Paris initiative and presenting the Spurs Tech & Basketball Camp.
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The deal signifies a revival of crypto-related sports sponsorships.
Sources
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San Antonio Spurs Signs Sponsorship Deal With Crypto Firm Ledger, Bloomberg.com.
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Spurs Land First French Jersey Sponsor With Ledger In Historic Partnership, OpenCourt Basketball.
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San Antonio Spurs partner with French crypto firm Ledger for jersey sponsorship, KSAT.
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Spurs, French digital asset security firm reach jersey patch deal, ESPN.
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San Antonio Spurs Sign Multi-Year Jersey Sponsorship with France’s Ledger, Coinspeaker.
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