A bizarre incident involving a gym influencer and a meme coin streamer has sent a Solana-based token soaring. Fitness personality Bradley Martyn was filmed slapping a streamer who attempted to steal his hat, an act that unexpectedly boosted the streamer's meme coin, "Bagwork," by over 2,000% and netted the creators nearly $50,000 in fees.
Key Takeaways
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A Solana meme coin, "Bagwork," experienced a 2,026% price increase after a viral video of a streamer being slapped by influencer Bradley Martyn circulated.
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The creators of "Bagwork" earned over $49,000 in creator fees from the surge in trading activity.
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The incident highlights the volatile and stunt-driven nature of some meme coin projects on platforms like Pump.fun.
The Viral Incident
The event unfolded when two unnamed individuals, creators of the "Bagwork" meme coin on the Solana blockchain via the Pump.fun platform, approached fitness influencer Bradley Martyn at his gym. After interacting with Martyn and pitching their coin, one of the creators attempted to snatch his hat. Martyn reacted swiftly, slapping the streamer and telling him to leave.
The clip quickly went viral, and the "Bagwork" token saw its market cap jump from approximately $131,150 to $2.78 million in just seven hours. While the price has since slightly decreased, it remains significantly higher. The creators of "Bagwork" later posted a video thanking Martyn for the publicity, stating it was part of their "narrative" to create viral moments.
Pump.fun and Stunt Culture
This incident is not the first time Pump.fun has been associated with extreme stunts to promote meme coins. The platform has a history of creators engaging in dangerous or controversial activities to generate buzz and drive token prices. Previously, a developer named Mikol suffered severe burns after setting himself on fire for a token promotion. While Pump.fun has attempted to moderate content, the allure of rapid gains through viral stunts continues to influence the platform's ecosystem.
Market Reaction and Criticism
While some in the crypto community celebrated the stunt as a successful marketing tactic, others have voiced concerns. Critics argue that such actions promote harassment and a lack of quality content, potentially damaging the broader crypto space. Martyn himself has a history of similar encounters, having previously slapped another streamer for attempting to steal his hat.
The "Bagwork" creators have announced plans to continue performing viral stunts daily for the next two weeks, indicating a strategy focused on leveraging shock value and online trends to boost their meme coin's visibility and value.
Sources
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Streamer Gets Slapped by Gym Influencer Bradley Martyn, Pumping Solana Token, Decrypt.
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Streamer Gets Slapped by Gym Influencer Bradley Martyn, Pumping Solana Token, Yahoo Finance.
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News Explorer — Solana Meme Coin Skyrockets After Streamer Gets Slapped by Gym Influencer, Decrypt.
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