In a significant move towards integrating digital finance into traditional retail, Bealls, the 110-year-old U.S. retail chain, has announced it will now accept cryptocurrency payments across its more than 660 stores nationwide. This partnership with digital payments firm Flexa allows customers to use a wide array of digital assets for purchases.
Key Takeaways
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Bealls, operating over 660 stores under the Bealls, Bealls Florida, and Home Centric brands, now accepts cryptocurrency payments.
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The integration is powered by Flexa Payments, enabling transactions in over 99 cryptocurrencies from more than 300 digital wallets.
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This initiative aligns with Bealls' 110th anniversary and its commitment to innovation in commerce.
A Leap into Digital Payments
Bealls Inc., a retail corporation with a legacy spanning over a century, has officially partnered with Flexa, a prominent digital payments infrastructure platform. This collaboration enables Bealls to accept a vast range of cryptocurrencies, including popular options like Bitcoin, Ethereum, and USDT, as well as stablecoins such as USDC. The integration supports over 99 different cryptocurrencies and is compatible with more than 300 digital wallets, making it one of the most extensive in-store crypto payment acceptances by a national retailer.
Embracing the Future of Commerce
This strategic move by Bealls is seen as a forward-thinking approach to commerce, reflecting the growing adoption of digital currencies among consumers. According to recent data, approximately 65 million Americans, or 28% of adults, owned cryptocurrencies as of early 2025. Bealls' Chairman and CEO, Matt Beall, expressed enthusiasm for the partnership, stating, "Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation." He further emphasized that the collaboration with Flexa is about preparing for the future of commerce and continuing to innovate.
Seamless Integration and Customer Benefits
The integration with Flexa Payments ensures a fast and flexible payment experience for customers. Shoppers at Bealls, Bealls Florida, and Home Centric locations can now use their preferred crypto wallets to make purchases. This offers benefits such as faster checkout times, potentially lower transaction fees, and real-time settlement, enhancing the overall shopping experience. Trevor Filter, co-founder of Flexa, lauded Bealls' decision, noting that it's "no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen."
Broader Industry Trends
Bealls' adoption of cryptocurrency payments aligns with a growing trend across the retail sector. Companies like Shopify have enabled merchants to accept stablecoin payments, and real estate firms are exploring Bitcoin for property purchases. This move by Bealls signifies a significant step in bridging the gap between traditional retail and the burgeoning digital asset economy, positioning the company for continued relevance in the evolving landscape of consumer transactions.
Sources
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110-year-old US retail chain Bealls now accepts crypto payments — TradingView News, TradingView.
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110-year-old department store chain accepts crypto, TheStreet.
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110-year-old US retail chain Bealls now accepts crypto payments, The Block.
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US Retailer Bealls to Accept Payments in Over 99 Cryptos Across 660 Stores, CryptoRank.
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Now Accepts Bitcoin, ETH & USDT in 660+ Stores Across the U.S. — TradingView
News, TradingView.
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