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Crypto ETFs Surging in Popularity: Nearly Half of ETF Investors Eyeing Digital Assets

By Mini maNewcomer0 rep· 11/7/2025

A recent report from Schwab Asset Management reveals a significant surge in interest for cryptocurrency ETFs, with almost half of all ETF investors planning to allocate funds to them. This burgeoning interest places crypto ETFs on par with traditional bond ETFs, defying expectations given the vast difference in market size.

 

Key Takeaways

  • Nearly 50% of ETF investors are considering buying crypto ETFs.

  • Millennials show the highest interest, with 57% planning crypto ETF investments.

  • Low costs and accessibility are primary drivers for ETF adoption.

 

Crypto ETFs Challenge Traditional Markets

According to Schwab's "ETFs and Beyond" report, 45% of surveyed investors expressed interest in crypto ETFs, a figure that ties with those planning to invest in bond ETFs. This is particularly noteworthy when compared to the 52% interested in US equities. Eric Balchunas, a senior ETF analyst at Bloomberg, highlighted this as a surprising development, noting that crypto ETFs are "punching above weight" considering crypto's small share of total ETF assets under management (AUM) compared to bonds.

The survey, which polled 2,000 individual investors aged 25-75 with at least $25,000 in investable assets, found a strong overall optimism towards ETFs. The report indicates that a vast majority of respondents plan to increase their ETF usage, especially among younger demographics.

 

Generational Divide in Crypto ETF Interest

The report also identified a clear generational trend in interest towards crypto ETFs. Millennial investors (born 1981-1996) demonstrated the highest enthusiasm, with 57% planning to invest in crypto via ETFs. This contrasts with Gen X investors (born 1965-1980), where 41% expressed similar intentions. Baby Boomers (born 1946-1964) showed the least interest, with only 15% planning to invest in crypto ETFs.

 

Drivers of ETF Adoption

The increasing adoption of ETFs, including those focused on crypto, is largely attributed to their low costs and accessibility. A significant 94% of respondents agreed that ETFs help reduce portfolio costs. Furthermore, about half of the investors surveyed believe ETFs provide access to niche investment strategies and diverse asset classes, allowing them to explore new opportunities beyond their core portfolios.

David Botset, managing director at Schwab Asset Management, commented on the evolving investment landscape, stating, "The world of investing is undergoing a rapid transformation as individual investors gain access to new asset classes, investing strategies and vehicles." He added that ETF investors are at the "forefront of this evolving landscape," utilizing ETFs for both cost-effective core investments and for exploring a growing range of investment options.

 

Sources

 

 

This article was created with support from AI-driven technology, drawing on multiple reputable sources. The final content has been thoroughly reviewed and edited by BlockzHub's editorial team to ensure accuracy, clarity, and coherence. Original reporting sources are credited whenever appropriate and as required. The opinions expressed in this article do not necessarily represent the official views or positions of BlockzHub. This article is intended for informational purposes only and should not be considered financial or professional advice. Investing involves risk, and you should consult a qualified financial advisor before making any investment decisions.

 

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Crypto ETFs Surging in Popularity: Nearly Half of ETF Investors Eyeing Digital Assets | BlockzHub