The World Liberty Financial USD (USD1) stablecoin, associated with the Trump family, experienced a significant market capitalization increase of $150 million following Binance's launch of a new yield program. This development has propelled USD1 to become the seventh-largest stablecoin globally, amidst ongoing scrutiny regarding the ties between Binance and the stablecoin's development.
Key Takeaways
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USD1's market cap rose from $2.74 billion to $2.89 billion after Binance announced a yield program.
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The program offers up to 20% APR on USD1 flexible products for deposits over $50,000.
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USD1 is part of the Trump family's crypto ventures, reportedly generating substantial income.
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Binance has increased its support for USD1, including fee-free trading pairs and collateral conversions.
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Questions persist about Binance's alleged role in USD1's code development, with Binance founder refuting claims.
Binance's Yield Program Boosts USD1
Binance has introduced a "booster program" that offers an attractive annual percentage rate (APR) of up to 20% on USD1 flexible products for deposits exceeding $50,000. This promotion, running until January 23, 2026, aims to maximize rewards for USD1 holders, with passive yield distributed daily to users' earn accounts. The announcement led to a substantial jump in USD1's market capitalization, from $2.74 billion to $2.89 billion on Wednesday.
Growing Role in Trump Family's Crypto Ventures
The USD1 stablecoin is a key component of the Trump family's expanding cryptocurrency interests, which have reportedly generated approximately $802 million in income during the first half of 2025. The stablecoin's increasing integration into Binance's ecosystem has been a significant factor in its rise.
Expanding Ecosystem and Market Position
Binance has been actively expanding its product offerings, making USD1 an increasingly integral part of its platform. On December 11, the exchange enhanced support for USD1 by introducing fee-free trading pairs for major cryptocurrencies. Furthermore, Binance announced it would convert all collateral assets backing its own stablecoin, Binance USD (BUSD), into USD1 at a 1:1 ratio. This move, coupled with USD1's use in settling a $2 billion investment into Binance Exchange by MGX in May, has helped USD1 ascend to become the seventh-largest stablecoin by market capitalization worldwide, surpassing many established players and trailing only behind PayPal USD (PYUSD).
Lingering Questions and Scrutiny
Despite its market gains, questions remain regarding the precise relationship between Binance and World Liberty Financial (WLFI). A Bloomberg report from July, citing anonymous sources, suggested that Binance was involved in developing some of the underlying code for USD1. Binance founder Changpeng Zhao has publicly contested these claims, labeling the report as containing factual errors and even hinting at potential defamation lawsuits. Lawmakers have also voiced concerns, with Connecticut Senator Chris Murphy noting that Binance.US was "promoting Trump crypto," shortly after a period where Trump had reportedly "pardoned Binance’s owner."
These developments raise potential conflict of interest and insider trading questions surrounding the Trump family's crypto ventures.
Sources
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Trump family-linked USD1 supply up $150M as Binance rolls out yield program — TradingView News, TradingView — Track All Markets.
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