X, formerly known as Twitter, is set to launch a new feature called "Starterpacks," designed to help users discover and follow accounts relevant to their interests. This move mirrors a popular function on the decentralized social network Bluesky, aiming to enhance user onboarding and content discovery on the platform.
Key Takeaways
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X is introducing "Starterpacks," curated lists of suggested accounts to follow.
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The feature is inspired by Bluesky's successful "Starter Packs."
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X's lists are internally curated based on the platform's data, unlike Bluesky's user-generated lists.
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The rollout is expected in the "coming weeks."
A New Way to Discover Content
X's "Starterpacks" will offer users curated lists across various categories, including News, Politics, Fashion, Technology, Business & Finance, Health & Fitness, Gaming, Stocks, and Memes. The goal is to simplify the process of finding engaging content and influential voices within specific niches.
Internal Curation vs. User-Generated Lists
While Bluesky allows any user to create and share "Starter Packs," X's approach involves internal curation. According to Nikita Bier, X's head of product, the company has spent months identifying "top posters in every niche and country" to compile these lists. This means the recommendations will be based on X's internal data and analysis rather than individual user suggestions.
Historical Context and Competition
Suggested user lists are not entirely new to X; the platform has a history of recommending accounts to users, dating back to its early days as Twitter. However, the current implementation with "Starterpacks" appears to be a direct response to the success of similar features on competing platforms. Meta's Threads has been testing its own version of user-curated lists, and the decentralized network Mastodon is also developing "Packs" for user onboarding.
Rollout and Impact
X plans to roll out "Starterpacks" to all users in the "coming weeks." This feature could significantly impact how users discover new content and grow their following on the platform, potentially revitalizing engagement by making it easier to connect with like-minded individuals and experts.
Sources
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X copies Bluesky with a 'Starterpacks' feature that helps you find who to follow, TechCrunch.
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X to roll out ‘Starterpacks’ featuring Bitcoin and crypto’s top posters, mx.advfn.com.
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